1. Assume you are a millennial and have hired Starbucks to do a job for you on your way to school. How would you define the job?
2. Craft a positioning statement for Starbucks with the assumption that you are the target market with the same need that you had in Question 1.
3. How should H&R Block conduct an effective competitive analysis that would assess your needs when preparing your income tax returns? Please explain.
4. What type of marketing research would you conduct to best understand how Starbucks' products and services are relevant, resonant, and realistic?