How should a major appliance retailer use the product, Marketing Management

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How should a major appliance retailer use the product

Questions:

Question 1: How should a major appliance retailer use the product life-cycle concept?

question 2: Visit the Web site of BJ's Wholesale Club, bjs.com. What are the least expensive consumer products sold through this site? The most expensive? Do you feel that this price range is consistent with BJ's image as a discount-oriented club chain? Carefully explain your answer.

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