1. How should a company review its capabilities for digital marketing?
2. Please discuss some of the factors that were most critical to Chipotle's decline. Will matters change under its new CEO? What innovations do you expect from Brain Niccol?
3. Which of the following statements about promotional websites is NOT true?
A) Promotional websites can be used to support a company's traditional marketing channel.
B) Promotional websites provide information on how items can be used and where they can be purchased.
C) Promotional websites are effective in generating interest in and trial of a company's products.
D) Promotional websites can cannibalize sales.
E) Promotional websites advertise and promote a company's products and services.