1. Build a House of Quality (QFD) for cup cakes, designing and producing. Please show the Voice of the Customer, Technical Features, Interrelationships, and Relationships matrix
2. Recommendation and Limitation in the Case (The battle for value, 2004: FedEx Corp. vs. UPS)
3. How should a charismatic founder transition a company for long-term success?
4. Why is it important to determine customers and channels for getting products/services to customers?