Assignment task:
Shanghai Volkswagen automotive Co (SVWs) is an international car manufacturer which was formed as a joint venture between the Shanghai automotive industry corporation (SAIC) and the Volkswagen group in 1982. The Chinese automobile maker has since then grown significantly in terms of foreign market presence. It is envisaged that this entry into foreign market was done based on undertaking a thorough foreign market environmental analysis. Using the 'Star Analysis Framework' discuss how management of Shanghai Volkswagen would have used this model.