Problem 1: How does sensory adaptation affect advertising effectiveness? How can marketers overcome sensory adaptation?
Problem 2: Discuss the differences between the absolute threshold and the differential threshold. Which one is more important to marketers? Explain your answer.
Problem 3: A college student has just purchased a new Apple iPad. What factors might cause the student to experience post-purchase dissonance? How might the student try to overcome it? How can the retailer who sold the iPad help reduce the student's dissonance? How can the iPad's manufacturer help?