How self isolation due to pandemic influence buying behavior
Problem: How has self isolation due to the pandemic influenced the average Australian's buying behavior?
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Q1) What is social desirability? Why does it occur? Q2) Why is social desirability a concern for researchers? Q3) What can you as a researcher do to eliminate
What you found as most relevant, useful for marketing managers, business owners, and/or employees involved in marketing goods or services for international cust
Problem: What do you think about McDonald's strategy in attracting young population for market niche?
Explain how Wal-Mart creates its values, who the target market is and which of the 4Ps this company uses to be different (explained detailed each P).
Problem: The term "directed opportunism and random moves" is used in business. What does it refer to?
Did you learn something new from the research results? or were they intuitive? What do you think is a topic or problem that warrants investigation?
Problem: Conjoint Analysis has various usages including pricing. How can you use a conjoint analysis in pricing?
Problem: What is customer value and why is it important to measure it in pricing?
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