How satisfied customers are with four attributes


Problem: Harbor Freight wants to measure customer satisfaction with their stores. Specifically, they want to measure how satisfied customers are with four attributes: price, location, product selection, and customer service. Harbor Freight wants to measure customer satisfaction with their stores. Specifically, they want to measure how satisfied customers are with four attributes: price, location, product selection, and customer service. Which scale type should NOT be used? Itemized rating Stapel Semantic differential Paired comparison Likert

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Marketing Management: How satisfied customers are with four attributes
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