How samsung electronics can achieve competitive advantages


Assignment problem: Samsung Electronics often face the challenge and stickiness in knowledge transfer to the subsidiaries in other countries. Please explain what the main sources of stickiness are, why it happens, and provide solutions for each source of stickiness that we learned. Also, using the International Product Life Cycle (IPL) model, please explain how Samsung Electronics can achieve competitive advantages in the marketplace.

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Marketing Management: How samsung electronics can achieve competitive advantages
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