Assignment
How retailers manage the in-store shopping experience and integrate it with their overall communications program plays a significant role in the consumer buying and decision-making process.
Prepare a PowerPoint presentation of at least 8 slides, excluding the title and reference slides, in which you:
Select a retailer with which you are familiar, either a brick and mortar store or an online store.
Explain and illustrate with photos/screenshots how retailers use the instore experience, either online or in a brick and mortar store, to reinforce their brand identity and manage the customer experience in order to lead to a purchase.
The following topics should be addressed, with one slide per topic, with your thoughts on each summarized in the notes: Content on the slides themselves should be limited to clear graphics and short bullet points. Each slide should have complete notes (about 75 words per slide) in which you provide the language you would use to present and elaborate on the content on your slides.
o Store branding -how does it reflect the overall company brand?
o Store "exterior" (physical or online landing page) - how does it engage the shopper with what is being sold?
o Store layout (physical or virtual) - how easy is it for the shopper to navigate?
o Store signage - how does the in-store signage connect with the overall brand?
o Store departments - how connected are they in layout and merchandise display to the overall brand image?
o Store traffic design strategy - what does the overall strategy appear to be to guide shoppers towards merchandise and a purchase?
o Purchase process - How does the store guide shoppers towards making a final purchase?
o Summarize how the overall experience integrates with the retailer's overall marketing communications efforts
Content on the slides themselves should be limited to clear graphics and short bullet points. Each slide should have complete notes (about 75 words per slide) in which you provide the language you would use to present and elaborate on the content on your slides.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.