Problem
1. Using a series of semantic-differential scales, devise an attitude survey for a set of competing cars. Identify areas of competitive advantage or disadvantage for each model you incorporate.
2. Construct a multi-attribute model for a set of local restaurants. Based on your findings, suggest how restaurant managers can improve their establishments' image using the strategies described in the chapter.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.