Problem
- Discuss the advantages and disadvantages of at least 2 different sampling methods.
- Describe how researchers go about selecting a sampling strategy.
- What role does the research question play in choosing the sample? (Suggestibility: do television ads change behavior?)
- What does it mean to have a representative sample and why is this vital to the outcome of the study? (Suggestibility: do television ads change behavior?)
- You may wish to incorporate some of the scholarly sources you have been reviewing for your research project within your discussion.