Problem 1: Describe at least one reference group to which you belong.
Problem 2: Assess how this reference group affects your consumption of products or services.
Problem 3: Support your description of a reference group by including an example.
Problem 4: Evaluate how marketers might utilize the marketing mix in order to influence your reference group.
Problem 5: Describe at least one opinion leader who influences your purchasing decisions.
Problem 6: Assess how this opinion leader affects your consumption of products or services.
Problem 7: Support your description of an opinion leader by providing an example.
Problem 8: Evaluate how marketers might utilize the marketing mix in order to influence your opinion leader.