Solved: How public relations messages are received and interpreted, Finance Basics

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How public relations messages are received and interpreted

Problem:

Please help with answer the following questions.

How can cultural differences among audiences affect how public relations messages are received and interpreted? What complicates this as companies move abroad? Why should product names, related messaging and logos be pretested prior to use in foreign markets - emerging or not?

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Finance Basics: How public relations messages are received and interpreted

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