Assignment problem:
How does product positioning, segmentation, and targeting change in a digital world? How might Crayola position its ideas, products, and services for each category? What are the most attractive segments for Crayola and why?
Need big explanation
Referral Case Book: CRAYOLA: ENVIRONMENTAL DISRUPTIONS AFFECTING ITS BACK-TO-SCHOOL STRATEGY1 May 2021
Authors: Sheri Lambert and Sara Honovich
@IVEY Publishing
Temple
University
Fox School of Business
Can you tell me from where did we get the information and all we need to provide the links at the end of the written analysis?