Problem:
Describe the pace at which your product will move through the product life cycle and the factors that will impact its movement. How will the product life cycle impact the marketing of your selected product or service?
Product: "Tint when you need it" is a new line that expands the availability of products for Transitions Optical. This product can be expanded to industries such as the automobile industry, housing, and commercial building markets. In the automobile industry the windows could tint during the day when the sun is reducing the visibility and the glass would not have tint during nighttime driving conditions.