Question 1: Define Public Relations (PR)
Question 2: Express how PR is integral to the marketing mix.
Question 3: Examine the impact of PR on society. Give an example.
Question 4: Explain PR's role and functions within an organization.
Question 5: Define publics.
Question 6: Explain the impact of effective communications to internal publics.
Question 7: How do you evaluate the newsworthiness of a PR issue or topic?
Question 8: Give an example of how publicity and advertising can be integrated to create an effective PR campaign.
Question 9: Identify key global trends
Question 10: Explain the needs for proactive PR and reactive crisis management.