How persuasive is the message, Marketing Management

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How persuasive is the message

Problem

Watch the YouTube video "[90s full version] KFC "point finger aftertaste" nail polish" about a new product by KFC:

After watching the video, answer the following questions.

A. How persuasive is this message? Would this style of communication encourage younger consumers to become more engaged with the brand?

B. Do you agree with KFC's decision to grow their brand to flavored nail polish? Why/why not?

C. Do you think that they will be successful with their goal of increasing excitement around the brand in Hong Kong?

D. Could this be a new product that KFC could also launch successfully in other countries?

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Marketing Management: How persuasive is the message

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Marketing Management: How persuasive is the message

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