Problem: Looking for an OTA knowledgeable in this area of expertise. I am looking for someone who can write the answer IN HIS/HER OWN WORDS (CLEAR WRITING and PROFESSIONAL)
Important note: Please answer the following question writing between 180 to 250 words to each questions.
Q1. What is perception? Why does each consumer see a product differently? How does this affect the consumer decision making process?
Q2. Why is market segmentation important? How does market segmentation differ for consumer and business markets? How does it impact the marketing mix?
Q3. What are the key elements of an advertising plan? In your opinion, what is the most vital component? Why?
Q4. Why is it important to have an advertising strategy? How would your strategy differ for product advertising as opposed to service advertising? Why is there a difference? Provide an example of each.