Problem: Self-perception theory explains how people develop an understanding of the motivations behind their own actions and behaviours. From a customer perspective, it relates to values and motivations that drive their own behaviour. Think about socially conscious purchasing and consumption practices. How much do you prioritise 'green' choices in your own shopping? How do you think self-perception theory can determine this for you, and for consumers in general?
Go to the module forum thread for this activity and post a message of up to two hundred words with your response. Read and respond to at least one other message.