How p & g viewed the world regions as distinct markets


Problem: Prior to 2005 P & G viewed the world regions as distinct markets and employed a region wide marketing approach - what many described as a regiocentric approach. It offered products and brands that were standardized for countries in Europe, other standardized products and brands in Latin America, and so on. Its marketing effort can best be described as: Group of answer choices Multinational Marketing Domestic Marketing Extension International Marketing Domestic Marketing

 

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Marketing Management: How p & g viewed the world regions as distinct markets
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