Problem: Part 1: How Organizations Proactively Approach and Respond to Social responsibility/Sustainability
Select an organization that has a known interest in social responsibility and/or sustainability.
Write a 1,050- to 1,400-word paper that addresses the following questions:
• Why did you select this organization?
• Why do you think this organization is socially responsible and/or interested in sustainability?
• How does the organization actively demonstrate these principles?
• What public relations efforts are in place to help promote organizational efforts toward social responsibility/sustainability?
Use specific examples from the organization's websites, advertisements, or social media to illustrate your points.
Include two references with your paper.
Part 2: Approach to Crisis Management: Defending an Organization's Reputation
Select one of the following case studies to read and do research on from The Practice of Public Relations:
• Race Relations with that Soy Latte?
• Selected case: Uber Success Brings PR Problems
• Ethical Hammer Falls on Daddy Huxtable
• Up Your Bucket for a Wonderful Cause
• The Rise and Fall of Queen Martha
Write a 700- to 1,050-word paper and respond to the questions at the end of your selected case study to form the basis for your response.
• What went well regarding the PR response to the situation?
• What might you have recommended to improve the response?
• Cite PR concepts from your text, ERRs, or other sources to support the points you are making. Include two references with your paper.