How organizations can leverage brand equity
Question: Which of these is a prominent way sport organizations can leverage brand equity by generating new revenue for the organization without adding risk? a. line extension b. brand extension c. licensing d. pricing
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Which of these is a prominent way sport organizations can leverage brand equity by generating new revenue for the organization without adding risk?
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Problem: Why do advertisers need to have a grasp on what's in the consumers' mental files? Multiple Choice
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