Question 1:
1.1 Take any suitable example and explain how the McKinsey's Strategic Horizons framework helps to gain competitive advantage.
1.2 Explain the Balance Scorecard framework. What an organization should do to implement a successful Balance Scorecard? Explain briefly.
Question 2:
2.1 Critically analyse how web 2.0 has been improved from web 1.0.
2.2 Web 2.0 applications are changing not only how people behave but also the way they think about things. What strategic priorities an organization should focus to leverage the use of Web 2.0?
2.3 Briefly discuss any 3 issues that organisations may face if they use social networking tools for business operations.
Question 3:
3.1 Justify how an organization can use e-commerce to control cost. Briefly explain with an example.
3.2 Critically analyse the challenges of a Small to Medium Business to maintain an e-Commerce business.
Question 4:
4.1 Analyse the advantages and disadvantages of Business Process Management (BPM) in a medium sized organization.
4.2 Who are the stakeholders of the Business Process Management (BPM) life cycle? Describe the role of each stakeholder taking an example of a retail business.
Question 5:
5.1 Explain the similarities and differences between deep learning neural networks and rule-based expert systems.
5.2 Take a suitable example and critically analyse how artificial intelligence is used for competitive advantage in tourism industry.