Complete the Assignment: IMC Process in Advertising
Select an organization that has been in existence for at least 20 years (including your own organization, if applicable) and prepare a two to three page paper describing and assessing how this organization has used their IMC strategy to advertise during the years of its existence.
Assignment Checklist:
- Examine the IMC of the company of your choice including how consumers are impacted by advertising.
- Clearly articulate the core of the strategy.
- Be sure to outline your decision on whether they are on the right track.
Minimum 3 pages