Question: You bring up a real point in "socialization" aspect of shopping from the Brick and Mortar stores. On a personal experience, I do that myself. Go into stores just to "window shop" to have a different view of surroundings outside the walls of the hospital I work in. Not really intending to purchase anything however, in the process of "looking" would bring home things I could really live without! Considering my example, how have the online shops provide for such other than shopping experience?