Problem
1. A marketer must decide whether to incorporate rational or emotional appeals in its communications strategy. Describe conditions that are more favourable for using one or the other.
2. Collect ads that rely on sex appeal to sell products. How often are the benefits of the actual product communicated to the reader?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.