Assignment Task: Rewrite As artificial intelligence (AI) continues to evolve, Nike will be able to use the technology to create more personalized customer experiences. AI can be used to analyze customer data to better understand their preferences and shopping habits, so that Nike can create targeted campaigns and promotions that are tailored to each customer. AI can also be used to create automated customer service chatbots, so customers can quickly get answers and help when they need it. Furthermore, AI can be used to better analyze customer feedback, so that Nike can further optimize their products and services (Pereira 2022).