Question 1: What are differences (difference analysis) and describe the three ways that a researcher can investigate for differences?
Question 2: What is a relationship between two variables, and how does a relationship help a marketing manager? Give an example using a demographic variable and a consumer behavior variable, such as satisfaction with a brand.
Question 3: How does multiple regression differ from bivariate regression? How is it similar?
Question 4: What is ANOVA, and when is it used? Why is it termed efficient?
Question 5: Explain why the statistical significance of a correlation is important. That is, what must be assumed when the correlation is found to not be statistically significant?