Assignment
Essay opening Auto Car Wash In Saudi Arabia , you should address the following
Executive Summary:
Strategy (The why) Deploy? Develop? Deepen?
Where? (Why here?)
How big is the opportunity? (Potential Market Size)
Target market (How segmented?)
How much of the market do you expect to get?
How much will it cost you to get that much market share? (How will you go about selling/promoting your product/service?
What does that mean then in annual sales and profit?
Products/Services
Market Analysis
Competitive Analysis
Sales and Marketing Plan
How will you deal with the liability of being a foreigner?
How will you deal with the paradox of being consistent?
Product (Extend or adapt?)
Product positioning (GCCP? LCCP? FCCP?)
Price (Ethnocentric? Polycentric? Geocentric?)
Promotion (Extend or adapt?)
Place (Extend or adapt?)
Operations Plan
Entry mode
Timing of entry
Location clock? Incentives clock? Firm clock? Competitive clock?
Outsource? Offshore?
Financial Plan
Projections and expectations
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.