Assignment
Read the article below which concerns locating near customers, and also review the Background Readings.
Crammer, L. J. & Wegfahrt, A. M., (2006). Ranked #9 proximity to major markets. Area Development Site and Facility Planning, 41(5).
Abstract:
Although a company's location criteria and business model change over time, it is really the customers who establish broad location strategy. Furthermore, the business model established by most companies will be based on customer preferences-which also change over time. For example, the old-school model used for manufacturing included the need to inventory raw materials and sub-assemblies at the manufacturing site.
Then, in a 5- to 6-page paper answer the following question.
Do customers really drive location and how does this affect logistical planning? Choose a specific industry (e.g., beer, clothing, automobiles, etc.). Compare the location decision of a Manufacturing company, to a Distributor, to a Retail location. How much influence does the customer of each of these types of businesses have on the location decision? How does this effect the logistics of each?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.