How much capital should an organization invest in marketing, Marketing Management

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How much capital should an organization invest in marketing

Problem

Case Study: Name Your Price: The Power of Big Data and Analytics (Big Data e-book, p.80).

• How much capital should an organization invest in marketing analytical tools?

• Are big data and marketing analytical tools worth the investment in any organization? Explain why or why not?

• Do you agree with this case study? Explain why or why not?

Text Book: Marketing & Sales Big Data, Analytics, and the Future of Marketing & Sales

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: How much capital should an organization invest in marketing

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