How models and products be biased by observational data


Problem:

Propose potential ethical risks that may arise with improper data management strategies. Start by considering the following information: Data integrity is imperative to all facets of the sports business. The data related to fan engagement, sponsors, players and coaches, and other entities must be protected against potential fraud and other risks.

Explain how models and products can be biased by observational data. Examples of models include statistical models and machine learning.  Please provide a descriptive answer with examples to support

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