Problem
If you were segmenting European consumers in terms of their relative level of materialism, how might your advertising and promotional strategy take this difference into account? Construct two versions of an ad for a suntan lotion, one to appeal to a high materialism country and one to appeal to a low materialism country (under the untenable assumption of all other things being equal).
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.