Module Assignment: Ethical Decision-Making in Healthcare Marketing
Overview: For this task you will first compare the ACHE and AHIMA code of ethics and then review a brief case from Healthcare Marketing: A Case Study that involves ethical decision-making. Then you will discuss the role of the healthcare marketer in relation to ethical behavior and conduct.
Prompt: Complete the Module Three Worksheet by addressing the following critical elements:
? Codes of Ethics: Access the webpages American College of Healthcare Executives (ACHE) Code of Ethics and American Health Information
Management Association (AHIMA) Code of Ethics*. Compare the code of ethics from these two organizations. What do they have in common? In what ways are they different?
? Ethical Decision Making: To begin, review the scenario from Exercise 1 in Chapter 4. Then, using one of the ethical decision-making models from Chapter 4, explain how you would address the issue in the scenario.
o In your position as a marketer in a hospital, do you think Dr. Gray's Facebook page is an issue what warrants your attention? Why or why not? Please explain in detail.
o Four Quadrants Model: Review the four quadrants model presented in Exhibit 4.1. How might you define this scenario based on the model?
Explain your reasoning.
o How do you think the AMA policy about physicians and the use of social media (summarized at the top of page 52) relates to Dr. Gray's
Facebook page?
? Role of the Healthcare Marketer: What do you think is the ultimate role of the healthcare marketer in relation to ethical behavior and conduct?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Terxt Book:Cellucci, L. W., Wiggins, C., & Farnsworth, T. J. (2014). Healthcare marketing: a case study approach. Chicago, IL: Health Administration Press. ISBN: 978-1-56793-605-6.