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How might you consider these and other cultural

PDI, Power Distance Index, has a -0.598 correlation with Individualism / Collectivism Index --- suggesting that those countries lowest in Power Distance are least likely to be Collectivist societies. Some examples include

Great Britain --- PDI of 35, IND of 89

Colombia --- PDI of 67, IND of 13

Vietnam --- PDI of 70, IND of 20

Denmark --- PDI of 18, IND of 74

How might you consider these and other cultural relationship distinctions in developing your global marketing programs?

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