Problem 1: How might the title catch the attention of the intended audience? When/how might they encounter it? Would they be Googling something? If so, what?
Problem 2: What is the first sentence of this text? How does this first sentence catch the attention of the intended audience?
Problem 3: What sentence or sentences help the reader to quickly grasp the point of the text? Do you think this is the best way to make the point of the text clear for this audience? Why or why not?