Discussion Board
Assume that a multispecialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white collar professionals who are married, with both spouses working outside the home. How might this medical group tailor its marketing mix to appeal to this segment?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations
Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers
The reference for that textbook is: Berkowitz, E. N. (2017). Essentials of health care marketing.