How might the amount of money spent on marketing food


Homework: Costs of Obesity

Purpose

The purpose of this homework is to compare and contrast industry incomes and advertising budgets with the personal costs of obesity and budget for obesity prevention measures.

Directions

Use the following data and the information from the "Cost of Obesity in America" video to complete the discussion questions below.

Industry

$ Annual Revenue

Diet/weight loss

72 billion

Fast food restaurants (all combined)

256 billion

Soft drinks

207 million

Snack foods

67 million

Industry

$ Amount Spent on Marketing /Advertising

Fast food restaurants (all combined)

4.6 billion

Sugary drinks (all combined)

5.8 billion

All fruit, vegetable, bottled water, and milk advertisers combined

2 billion

Advertising foods and beverages to children

10 billion (only 5% of this includes healthy foods)

Governmental Agency

$ Annual Budget

US Department of Agriculture's Food and Nutrition Service (FNS)

--

Supplemental Nutrition Assistance Program (SNAP)

68 billion

Special Supplemental Nutrition Program for Women, Infants and Children (WIC)

5.75 billion

Child Nutrition Programs (National School Lunch Program, School Breakfast Program, Summer Food Service Program, and the Child and Adult Care Food Program)

22.5 billion

Human Nutrition Research and Education

161 million

Centers for Disease Control and Prevention

--

Nutrition, Physical Activity, and Obesity

57 thousand

Type of Health Care

$ Estimated Cost

Medications and other treatment related costs

1. Type 2 diabetes
2. Hypertension

 

800 - 16,000 per year
700 - 1,000 per year

Gastric surgery (cost of one surgery)

20,000 - 25,000

Task

A. Compare the revenue from food companies with the diet/weight loss industry. What conclusions can you draw from this data?

B. Compare the amount of money spent on food and beverage marketing/advertising with the amount spent on government programs that deal with food and health. What impact might the differences have on obesity prevention and treatment?

C. Compare the amount of money spent on marketing/advertising fast food and sugary drinks to the amount spent on all fruit, vegetable, bottled water, and milk advertisers combined.What impact might the differences have on obesity and health in general?

D. How might the amount of money spent on marketing food to children impact childhood obesity rates?

E. Do you think knowing the costs of medications, medical bills, and possibly gastric surgery would deter someone from becoming obese?

F. The "Cost of Obesity in America" video gave examples of several ways that obesity increases costs (transportation, food, clothing, and medical bills). Come up with at least two additional ways that obesity would increase costs, either to society or the individual.

Format your homework according to the give formatting requirements:

1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.

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