Assignment
CASE 1-1 Starbucks-Going Global Fast.
QUESTIONS
As a guide, use Exhibit 1.3 and its description in Chapter 1, and do the following:
1. Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets.
2. What are the major sources of risk facing the company? Discuss potential solutions.
3. Critique Starbucks' overall corporate strategy.
4. How might Starbucks improve profitability in Japan?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Case-Starbucks-Going-Global-Fast.rar