"Jones Blair Case Study" questions:
1. How might one characterize the architectural painting coatings industry and Jones Blair's trade area?
2. How might one segment Jones Blair's market area?
3. Which segment(s) represent opportunities for Jones Blair? 4. What is Jones Blair's competitive position in its market area? guidelines:
• For the industry analysis, include a detailed discussion Porter's 5 Forces, the 4'p of marketing, the PLC model, the PESTLE analysis, consumer buying behavior, industry trends, and any other business model you feel helps to describe the industry.
• For the company's competitive position analysis, include a detailed discussion on the type of generic business strategy used, the target consumer, the company's competitive advantage, core competencies, SWOT analysis and any other business model you feel helps to describe the company's position in the industry.
• Be sure to apply financial analysis techniques (i.e. breakeven analysis,contribution margin analysis, etc.) if applicable.