Problem 1: The uses & grats approach relies on self-reported data. How is this both a strength and a potential weakness?
Problem 2: Communication scholar Alan Rubin's typology of eight categories addresses most explanations that people give for their media behavior. At least two other motivations were included in the chapter. Can you explain at least one novel (unaddressed in the chapter) motive?
Problem 3: What connections can you see among agenda setting, framing, and cultivation?
Problem 4: How might Maxwell McCombs and Donald Shaw react to George Gerbner's cultivation theory?