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How might firms resources limit its search for opportunities

Question: How might a firm's resources limit its search for opportunities? Cite two specific examples for two specific resources.

TEXT BOOK:Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing (12th ed.). New York, NY: McGraw-Hill/Irwin.

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Other Management: How might firms resources limit its search for opportunities

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