Discussion Post
• In your own words (approximately 50 words), explain how this video illustrates a customer-centric philosophy.
• Explain how George and his company (seller) achieved a 360o view or ‘single view of XYZ Corporation (buyer)'?
• Explain two connections you observed in this video that was discussed in Module, other than the single view of the customer.
• How might CRM be used in a not-for-profit setting such as local government OR charitable fundraising?
• State a thought-provoking question you have about differentiation or CRM in general.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.