Homework
Length: 1000 words.
One of the ways that you can put the knowledge you are obtaining in consumer behavior (CB) into practice is through reviewing a case and analyzing the customer's decision-making. After reading Chapters 11-13 in the Babin & Harris text, review the case "Consumer Confidence: Preparation Pays Off" on pp. 284-285 and respond to the following:
Decision-making Process:
• Based on the various perspectives of consumer decision-making, what type of shopper is Maya and why?
• Apply the consumer decision-making process stages to Maya's actions as a consumer, or describe Maya's actions within the framework of the consumer decision-making process.
Evaluation:
• Is Maya utilizing the affect-based or attribute-based evaluation process? Justify your answer.
• Based on the information provided in the case, what are the determinants of the evaluative criteria that Maya is using? Explain each in detail.
Decision rule:
• Which decision rule (compensatory or noncompensatory) is Maya utilizing in her car-buying process? Support your answer.
Faith and Practice:
• How does the instruction in Proverbs 15:22 and Proverbs 24:6 apply to Maya's situation?
• How might the automobile companies benefit from understanding Maya's decision-making process?
• How could the automobile companies use the above CB techniques (decision-making process, evaluation, decision rule) in order to improve customer satisfaction, add value to the product and increase sales?
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.