Solved: How may a company benefit from the use of test marketing, Marketing Management

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How may a company benefit from the use of test marketing

Problem:

After products and marketing programs have been developed for new products, they are usually tested in the marketplace. What is test marketing? How may a company benefit from the use of test marketing? How can test marketing cause problems for a company?

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Marketing Management: How may a company benefit from the use of test marketing

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