Discussion Post: Marketing
a) Explain in detail the concept of a marketing mix and why firms must alter their marketing mix.
b) How does marketing strategy differ based on the level of involvement associated with purchasing a product? This should be a detailed discussion. Provide examples.
c) Identify three psychological factors that affect consumer buying decisions. Explain how these factors influence consumers decisions and how marketers use this information to successfully market their products and/or services to consumers.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.