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How marketing should allocate resources based on analysis

Discussion:

Marketing Research for coca cola

•Create a BCG matrix and place the primary product lines/brands in the matrix. Label the market share and market growth axis values based on your research. If your firm has a large portfolio, select one brand to illustrate each major division. Summarize your findings and discuss how marketing should allocate resources based on your analysis.

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Marketing Research: How marketing should allocate resources based on analysis

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