Problem
Monitoring business performance TJX is an off-price retailing corporation that includes retailers such as T.J. Maxx, Marshalls, Home Goods, Home Sense, etc., headquartered in Framingham, Massachusetts. TJX Companies achieve annual sales volume greater than Macy's or J.C. Penney and Nordstrom combined. The reward program of TJX helps cultivate not only customer-company relationships but also track consumers' purchases and reactions to marketing tactics. Using the marketing-performance outcome chain (see Figure1 below), design a Key Performance Index (KPI) system that includes six marketing metrics that monitor EACH STAGE of the value creation chain. The goal is to help TJX accurately diagnose how marketing programs contribute to business success. For each selected marketing metric, briefly explain why it is selected and how to collect data to measure it.