Question 1: Discuss an example of how a marketing plan helped make a product or service successful.
Question 2: Discuss an example of how decisions in a marketing plan led to failure.
Question 3: Analyze what was different in the 2 examples.
Question 4: In a marketing plan, objectives are created that can be used to gauge progress.
Question 5: Movie studios pay stars a lot of money to star in what they hope is a blockbuster. But as you know, there are lots of box office failures. Consider the following:
Question 6: Using an Internet search, find a movie that failed. Provide a quick overview of why the movie was considered a failure.
Question 7: Applying what you have learned about the concept of market plans, extrapolate what could have gone wrong in the studio's plan with regard to forecasting demand for the project.